Take a moment to explore our sub-brands - each with its own brand voice and tone and purpose. Whether you're looking for one great solution or the perfect combination, there's something here just for you. We're excited for you to get to know the MindSet Group's sub-brands and services!
About
Jemstone Innovations is more than just a business collective. We are a community driven by purpose, creativity, and results. Whether you are a startup ready to make your mark or an established company seeking strategic growth, we are here to support your journey with expertise, insight, and heart. We invite you to explore who we are, what we stand for, and how our values shape everything we do. Our logo is not just a symbol. It reflects our brand's voice, tone, and essence. Get to know us. Let’s discover what’s possible together.
Our Values
At Jemstone Innovations, our values are more than just guiding principles. They are the foundation of how we think, collaborate, and deliver results. In a fast-changing world, values provide clarity. They shape our culture, influence our decisions, and ensure that every partnership we build is rooted in trust, transparency, and integrity. Whether we are developing a strategy, launching a brand, or solving complex challenges, our values keep us aligned, internally as a team, and externally with our clients. They remind us to stay curious, think long-term, and lead with purpose, because how we do business is just as important as what we do.
Integrity
We always do the right thing.
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Excellence
We exceed expectations.
Transparency
We are clear and honest.
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Innovation
We are forward-thinking.
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Respect
We see, hear, understand you.​
Collaboration
We work together as a team.
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Customer Centricity
Your success is our priority.
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Accountability
We own our actions.
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Accessibility
We cater to everyone's needs.
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Growth Mindset
We lead your growth.
Our Name & Logo

JEM (Jayme + Moran) = JEMSTONE
The name "Jemstone" is a play on the word "gemstone" and is derived from JEM, which comes from letters in the owners' names (Jayme and Moran). The logo icon combines a visual of a precious gemstone with the number three, which represents the three original business partners. The intersecting elements symbolize collaboration, progress, and unity across disciples. The blue logo colors represent trust, stability, and forward-thinking innovation. The clean, modern typography reflects a commitment to clarity, confidence, and strong communication. Together, these elements form a cohesive identity that represents the company: focused, adaptable, and always striving toward excellence.

Jayme Kendall
Art Director
Owners
Jemstone's owners bring decades of proven experience, strategic vision, and expertise to the table. Yet our true strength lies in providing servant leadership to you and your team. We lead by listening, empowering, and serving both your team and ours. With a steadfast commitment to your success, we don’t just direct from the top. We walk alongside you to help turn goals into measurable outcomes. Our mission is clear: to lead with purpose, inspire with integrity, and deliver with excellence.
